Whether it’s at the elementary, secondary or post-secondary level – education has the power to transform lives – which is why we champion it so enthusiastically. 


One of Ontario’s only communications firms specializing in the education space, Good Word has 20+ years of collective experience in this sector, giving us unparalleled experience when it comes to developing communications materials aimed at students, parents/care-givers, alumni, staff, faculty, teachers/professors, community and government. 


Drawing on our extensive academic expertise and our work with education clients in Durham Region, throughout Ontario and across Canada, we embrace opportunities and thrive on tackling challenges from a fresh perspective, helping our education clients to share their unique offerings and foster the best possible institutions as they support students in achieving their goals. 


This includes extensive in-field experience working with individuals and teams that support student recruitment – both domestic and international – at the post-secondary level including the development of:

  • Viewbooks

  • Course and program guides/calendars

  • Websites

  • Brochures

  • Alumni magazines

  • Award nomination packages 

  • Grant writing

  • Research proposals 

  • Social media campaigns 

  • Annual reports

  • Business plans

  • Strategic plans

  • Strategic mandate agreements

  • Speech writing 

  • Government relations support

  • New program launches 

  • Infrastructure announcements/launches

  • Media training sessions and training materials


Not-for-profit (NFP) organizations bring people together in support of the common good – to better society and transform ideas and hope into action.


Our desire to help create positive social change is what drives our passion for helping NFP organizations navigate challenges such as organizational complexity, diverse stakeholders and limited resources while helping them to achieve their goals of improving lives; strengthening communities; raising funds for critical initiatives and services; attracting donors, volunteers and sponsors; and differentiating themselves in a competitive space.


Our work with clients in this sector is vast and includes the creation and execution of impactful campaigns that have inspired and motivated target audiences in areas including palliative care; road safety; innovation, research and development in support of community enhancement and growth; child support services; and more. This includes:

  • Full organizational branding and visual identity development

  • Logo creation

  • Marketing materials

  • Social media strategy and content

  • Fulsome internal and external communications strategies

  • Website/microsite design and development

  • Media relations strategy and execution

  • Grant writing  

  • Donor/stewardship reports