Durham Region Hospice
Branding | Design | Communications Strategy and Writing | Media Relations
To generate awareness of the critical need for residential hospice in Whitby and Clarington, Good Word worked with Durham Region Hospice (DRH) to launch Comfort, Care, Compassion, a $15 million capital campaign to raise the funds required to construct hospice centres in both regions. The aim was to communicate that residential hospice focuses on living – not dying – and the need to empower those with a palliative diagnosis to choose how they navigate their final journey while providing their families with support as they prepare for their loved one’s last stages of life. To support this goal, we created the DRH brand as well as marketing materials, website copy and a fulsome communications strategy with an emphasis on earned media.